Rowe's were struggling with an outdated identity and inconsistent branding. 

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The brief was to create a modern brand that amplified craft and culture, a brand that proudly delivers traditional recipes in state of the art facilities with heart and soul.

 

We created the new Rowe's brand from strategy, including developing the core values and mission statement right through to the creation and application of a new logo, tone of voice, strapline and roll out to packaging, point of sale, advertising, interior design and signage. 

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Rowe's Cornish Bakers are now celebrating 75 years of trading and have over 20 bakeries and are sold in Tesco, ASDA, The CO-OP and many more chains in the UK.